Dreamcut
Dreamcut.ai is an AI-driven platform that automates video editing, offering an efficient and accessible solution for content creators.
As a UX/UI and CX designer, I:
- User Research: Conducted in-depth research to understand the diverse needs of video creators, identifying pain points and goals to create user personas that guided the design process.
- Intuitive Interfaces: Designed user-friendly interfaces that simplify video editing while providing advanced customization for experienced users.
- Prototyping & User Testing: Developed interactive prototypes and conducted usability tests to gather feedback and refine designs, ensuring a seamless user experience.
- Visual Design & Branding: Crafted a modern and consistent visual identity, aligning the design with the brand’s professional tone and enhancing the overall user experience.
- Mobile Optimization: Ensured a responsive, mobile-friendly design that delivers a smooth and cohesive experience across devices.
- Customer Experience (CX): Focused on delivering a holistic, positive experience by simplifying the editing process, enhancing customer satisfaction, and improving retention.
Impact:
- Streamlined the video editing process, making it accessible to users of all levels.
- Increased engagement and satisfaction through a seamless, intuitive design.
- Strengthened Dreamcut.ai’s position as an innovative leader in AI-powered video editing solutions.
Task
A key challenge I faced during this project was designing an intuitive user experience for a diverse user base with varying levels of technical expertise. Dreamcut.ai serves both beginner video editors and advanced users who need more customization. Balancing simplicity for novices while offering depth for experienced users was complex.